Brand Overview
Samari is an agroindustrial brand based in Zapotitlán de Méndez, Puebla, specializing in the production and commercialization of honey and coffee.
The brand identity embraces a minimalist aesthetic, blending modernity with tradition while using a natural color palette that reflects its deep connection to nature and community values.
Logo & Visual Identity
The logomark was designed by integrating symbols representing coffee, honey, and the letter “S” into an organic shape, reinforcing Samari’s commitment to nature. This approach results in a strong yet fluid visual identity that resonates with the brand’s essence.
Brand Applications
Caps and hats play a crucial role in coffee harvesting and honey production, making them essential for employees.
The branded uniform maintains consistency while ensuring practicality in daily operations.
3D Exhibition Stand
As an active participant in fairs and industry events, Samari required a branded 3D exhibition stand.
The stand design incorporates the brand’s corporate colors, logomark, and visual elements that create an engaging and cohesive brand experience.
Product Branding
Honey
The honey packaging features a custom logomark—an abstract representation of a bee merging with a honeycomb, following the organic shapes that define Samari’s branding.
The label and 3D product visualization were designed and rendered in Blender.
Coffee
For the coffee product, Flor de mi Corazón (Flower of My Heart), the packaging and logomark were carefully crafted to symbolize a heart with the shape of a coffee flower, reinforcing the product’s name and emotional connection.
