Bodega is a dining restaurant in Hell’s Kitchen, N.Y., featuring a distinctive interior design inspired by New York City’s iconic bodegas. Below are some projects I created for the restaurant:
Frozen Margarita Flight
I photographed a promotional campaign for a tricolor frozen margarita flight (Red, White, and Blue).
These images were featured on social media to invite customers to watch and support the Olympic Games at Bodega.
Merchandising
Designed a t-shirt graphic integrating the logos of Vynl and El Centro—two former partner restaurants that have since closed.
This design commemorated the past locations while incorporating some of their signature dishes into Bodega’s menu.
Stop Motion
To promote Bodega for Summer 2024, I created a series of illustrations and turned them into stickers.
I photographed one of these stickers—featuring a cat’s paw holding the Bodega store—in different locations across New York City to create a stop-motion animation.
The concept was to depict a classic bodega cat exploring the city while always thinking of returning to Bodega. These stickers were also sold as part of the restaurant’s merchandise.